These include brand awareness, website visits, engagement, video views, lead generation, website conversions, and job applicants. Whether it’s awareness, consideration, or conversions, your objective determines the strategies and tactics required to achieve your business goals. Selecting your advertising objective is the first step to setting up a LinkedIn ad. Set up your ad accounts, your objective, audience, format, budget, and campaign schedule. LinkedIn Advertising operates through LinkedIn’s all-in-one advertising platform, Campaign Manager. No matter your marketing goal, you can use LinkedIn advertising to help you get there. Better results and lower costs are precisely why LinkedIn advertising needs to be part of your overall marketing strategy.ĭo you want to build brand awareness? Perhaps you’re focusing on lead generation? Or maybe you want to increase engagement? LinkedIn recently revamped its advertising platform, called Campaign Manager, and added a whole host of new tools to your marketer toolbox, including better targeting options and the switch to objective-based advertising.
LinkedIn advertising boasts higher engagement rates, conversion rates, and a 13.5% lower cost per acquisition when using LinkedIn’s conversion tracking tool. Use LinkedIn Advertising to Reach Business Goals
#LINKEDIN AD PLATFORM KEYWORD MANAGER HOW TO#
If it’s not already, here’s why your company should consider building a LinkedIn advertising strategy in 2020 and how to make it successful. With 4 out of 5 LinkedIn members driving business decisions for their companies and 80 percent of B2B leads originating from LinkedIn, it’s no surprise that LinkedIn is known as the primary social media platform for professionals. LinkedIn should be a central channel of your demand generation marketing strategy. Why You Need a LinkedIn Advertising Strategy
That makes LinkedIn the most valuable social media platform for B2B marketers.
#LINKEDIN AD PLATFORM KEYWORD MANAGER PROFESSIONAL#
Decision-makers, with twice the buying power of average audiences, flock to LinkedIn to share stories about their professional lives and digest tips to better their careers. If you want to reach an influential business audience, you need a LinkedIn advertising strategy.
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